Student Wall of Wins
Role: Design, Concept Development, Storyboard, Style Frames, Animation, Compositing
Software used: Figma, After Effects
This animation was created to celebrate as well as inform our audience of the newly launched ‘Wall of Wins’ on Grammarly’s Twitter feed. The goal was to inspire users to tweet about their success using Grammarly’s product and motivate them to tweet about their experience so that they might be added to the wall. The animation relies on a fun interpretation of Twitter’s UI as well as a playful interpretation this “wall” within a Grammarly branded environment.
Process
I worked with our Community Manager to craft an animation from story development, through art direction, and into production to get this project across the finish line.
Trophy case inspiration and reference.
In office "wall" inspiration.
Abstracting tweet UI Idea.
Playing with color.
Playing with style.
Continuing to push but this was not feeling successful.
Adding in elements to help provide depth to the tweets.
Building out the larger context for the wall.
Thinking about moments to animate and provide delight.
This interpretation of twitter is feeling more successful.
The larger wall with all the tweets built out into it.
Working style frames in Figma. After bringing this to crit, I was able to begin animating.