Pardo Coffee
I worked with Garett of Pardo Coffee to create a logo, wordmark, and brand for the launch of his coffee company.
Process
Garett and I had many discussions about coffee, culture, and craft throughout the course of this project.
We worked through a variety of styles, concepts, and colors to land on a brand that felt like home for Garett.
We wanted the identity to reflect Garett's Mexican heritage and create a sense of welcome. We arrived at an identity that feels hand crafted and warm while also having a unique sense of self.
