Gloo
Gloo is a platform for faith based organizations to build and connect with their congregations.
As Lead Motion Designer, I oversee a team consisting of an illustrator and a motion designer to deliver projects for both marketing and product design functions.
building the discpline
How motion design at Gloo serves cross functionally while maintaining a devotion to innovation.
MARKETING PARTNERSHIP
We execute on a robust pipeline of creative needs from marketing partners. Graphics packages for video team. Event graphics. Product launch videos.
MOTION FOR PRODUCT DESIGN
Our team sits on the Platform Design at Gloo. This home base provides a foundation grounded in the product, allowing us to not only create informed creative for marketing partners, but contribute directly to the product itself.
INNOVATION
We rigorously keep abreast of motion design trends and software. We socialize, evangelize, advocate for, and execute on innovative technologies that will improve experiences for users while differentiating us from competitors.
Projects
Gloo AI Chat Brand Video
Gloo AI Chat is a faith based AI tool that empowers individuals to seek answers aligned to their belief system. For this launch, we worked directly with our product marketing team to highlight Gloo AI Chat’s ability to empower users to find the answers that help tackle life’s biggest questions.
Role: Art Direction, Storyboarding, Script, Animation, Video Editing
Gloo Licensing
Gloo Licensing is a go to market strategy targeting partnership with faith based publishers to build the business case for generative engine optimization. We created this hype video to help start conversations for decision makers at Gloo.
Role: Art direction, Storyboarding, Script, Animation, Video Editing
Gloo AI Enrichment
Our AI team needed a video to help explain the process by which Gloo’s data engine enriches content to be discovered across platforms by users.
Role: Art Direction, Storyboarding, Script, Animation, Video Editing
Tools.Bible Hype Video
Tools.Bible is a subsidiary of Gloo that provides bible translation tools to translators around the globe. We worked with their team to launch this video as part of a new product offereing.
Role: Art Direction, Storyboarding, Script, Animation, Video Editing